Area 51 meets new performance cycling shoe. Shot in the desert of California this shoot was a labor of love. Shooting deep into the night and into the midday heat, these campaign pushed the boundaries of normal. This project was all about playing with the abnormal, how could I think outside of the box of a traditional cycling campaign.
Huge shout out to the Fizik team for cooking up such a fun creative concept, always wild how a good concept ties a set of images together!
Commercial, Abstract
Joshua Tree